Do you stand above the competition or do you get lost in the crowd?

Why should clients come to you rather than going elsewhere?

November is SN4BW’s Business Women’s Referrals Challenge and in order to get started and to get the most out of this month, we need to start at the beginning, with your marketing message and the answer to “what can you do for me?”  It needs to be clear so that not only do potential new clients know exactly what you provide but also those who want to refer others to you, they need to know exactly who you want to be referred to them.  It would be no good if you got a referral only to turn round and say “sorry I don’t do that!”

Chances are you are not unique with your business idea – I know shocking concept!  However, YOU are unique, and people buy from people.

Have you ever done business with someone you didn’t like? If you did, was it a happy experience?

Have you ever gone out of your way to do business with someone you liked, rather than the nearest person at the time?  How did that experience compare?

How does your business answer the question – “What can you do for me?”

Please post your answers here and let’s start this challenge by promoting your business and get your Workbook out and start filling it in!  Think you can do business with someone?  Got an idea for a Joint Venture?  THEN ASK!  Contact the person and start a conversation.  Take the initiative!  You just never know where that next opportunity will come from.  I’m always looking for the next one, you should be too!

FORMAT:   3 Lines of “What you can do for me” and a line for your website url.

I will only accept comments that refer to the SN4BW Challenge – NO SPAM ALLOWED!

You can make it known that you offer a referral fee or set up an affiliate program to help you.  You can join up with others in a complimentary field and cross-refer clients to each other.

You may decide to only offer your closest colleagues or clients your referral program so that you can easily keep track of those manually.  A referral system doesn’t have to be monetary, you can offer gift cards or complimentary products and/or services of your own.

Do you make it clear what types of referrals you are looking?  This may be by educating your referral partners about who your ideal referral would be, in other words, who your ideal client is and who would benefit most from your products and/or services.

Is it male or female or does it not matter?

What age are they?

Where do they hangout?  Is it online?  If so, where?

What hobbies do they have?

What is their lifestyle like?

What income bracket are they in?

More importantly, what is their biggest struggle or frustration and how can you solve it for them?

Remember to always ask others who their ideal referral is.  This is just smart business sense as you don’t want to recommend a friend or colleage to someone who can’t help them, nor do you want your friend or colleague to have someone that is not their ideal client be referred to them.

By working smartly together, we can each build up a strong referral network and build an endless stream of ideal referrals to grow our businesses together!